Sunday, 4 December 2011

Charity 2.0

Charity 2.0 is basically the encouragement of charity giving via social networks.

It has become more noticeable since the Children In Need 2011 event. Where, with the use of Charity 2.0, it was able to reach £26,332,334 in donations. And you ask how? By social networking spreading the news of events such as these. And also with the option for people to make online contributions

If social networking did play a part in this, then the number of donations made would have been less. So social networking has its benefits after all, promoting. And with organisations now adapting social networks to their advantage, people are donating more. As Cellan-Jones (2011) states “various organisations, from Justgiving to Virgin Money Giving, have made it easier to organise online donations, while new charities like Help4Heroes and Kiva have shown how it's possible to use the web to promote a cause and get funds flowing rapidly and efficiently.”

And it has started to become a trend on social networking websites, such as Facebook, Twitter and LinkedIn that “have given individuals the tools to promote their charitable efforts” (Cellan-Jones, 2011).

In a sense this is good for social networking, as it spreads the word to everyone and to help in anyway. And it does cleans up the image of social networking, as we all hear of the many negative aspects of it, but as Cellan-Jones (2011) states “social networks are also helping to bring out the better, more generous side of human nature”.

Article link

http://www.bbc.co.uk/news/technology-15816474

Reference

Cellan-Jones, R., 2011. Charity 2.0: The social side of giving. BBC News, [online] (Last updated 9:01AM on 21st November 2011) Available at: http://www.bbc.co.uk/news/technology-15816474 [Accessed on 04 December 2011]

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Posted by Anonymous at 22:42

4 comments:

  1. Safwan Chhipa5 December 2011 at 13:15

    This comment has been removed by the author.

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  2. Safwan Chhipa5 December 2011 at 13:17

    I definatly think social networks help to promote chartible efforts. Both facebook and twitter users have become very generous in the past years.

    Charity supporters increasingly prefer to give directly through social channels. Those who donate to charity directly through Facebook using an app donate an average of £26.45, over 44 per cent more than those who are asked to click through to another website.
    Charity companies find it easier to target the public through social media.

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  3. Anonymous7 December 2011 at 00:45

    I personally believe that this is a great benefit when using social networks. You can set up online donations, and promote charitable events through social media channels. Social media certainly makes it possible to get charitable events spread around much easier and quicker

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  4. Jamal16 December 2011 at 12:31

    Social networks like Facebook and Twitter do most definitely have its pros, when it comes to spreading the word, even though one may argue that the cons of social network out-runs its pros. Nevertheless, it’s nice to know that that social networking site can actually be used for some good.

    Charity doesn’t always have to surround money it can be a service as well. The NHS service and Habbo teamed up to offer advice to young 12 -13 aged girls about the awareness of the new cervical cancer vaccine.

    http://www.nhsdirect.nhs.uk/members/membersmagazinearchive/togethersummer09/mediaguardianinnovationaward

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