It is sometimes easy to forget that Social media has not actually been around for a long time at all. So can we really have experts in this field. can we really have people who can breakdown social media altogether to a complete art. Even studying it as a topic is a difficulty because it is always changing, always advancing. Can we really call people like Mark Zuckerburg a genius, or a Harvard Boy who got lucky with a good idea ?
Shama Kabani wrote her master's thesis for the University of Texas at Austin about Twitter--when it had only 2,000 users, not the 175 million it has today. In 2009, at 24, Kabani founded The Marketing Zen Group, a social media marketing firm in Dallas. The company, which she launched with $1,500 of her own money, specializes in all aspects of web marketing for clients--from Facebook and Twitter to blogs and video. (Matt Villano 2011). Kabani wrote a thesis back in university about twitter when it was unknown, now she has built a company specializing in consulting clients on marketing over the web and social media which she expects to become a mutli-million dollar company.
So maybe it can be done, maybe we can all study social media and find a way to predict the future what will happen next, what trends will occur in the future. Nobody expected the growth social media has had, how can you tell what the best direction for it now would be? I find it very difficult to say social media as a whole can be predicted, but maybe we can all take certain aspects from social media. With those aspects maybe we can become experts and maybe we to can become the next Shaba Kabani's or maybe even the next Zuckerburgs.
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